The world is transforming — and so is Intel
Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. As our business transforms to continue to deliver on this vision, our brand message and visual identity are changing, too. Because all you need is an idea and Intel Inside® to go off and do something wonderful.
“Go off and do something wonderful.”
Those words from Intel co-founder Robert Noyce are more than just a great quote. They’re words to live by. Words we’ve taken to heart by putting our heritage at the heart of our actions. These words are our constant reminder that all you need is an idea and Intel Inside1 to do something truly wonderful.
Reimagining Intel in the world
We look different. And that’s on purpose. The new visual expression of our brand is a signal that Intel is entering a new era, where our rich legacy drives our future, where the pursuit of something wonderful fuels everything we do.
Do something that honors the past to forge the future
Simultaneously nodding to our heritage and leaping boldly into what comes next, our new visual identity emanates a renewed sense of confidence and simplicity.
Simple. Confident. Transformational.
The new logo represents a dramatic simplification of the Intel brand identity. Crafted with an underlying geometry, the logo has a refined symmetry, balance, and proportion that is understated and iconic.
Now is the time
While the new logo is a fresh expression of the Intel identity, it also retains many strong visual elements of the legacy brand marks — making it feel both familiar and new.
One powerful symbol
The “dot of the i” represents the potential and power of the Intel processor. It’s a simple and strong reminder that what’s inside has never mattered more.
Sparking what’s next
The new Intel identity is flexible, enabling it to show up as the spark behind the next big idea that moves the world forward.
Introducing Intel One
The new Intel brand will come with a new proprietary typeface, dubbed Intel One, which incorporates the geometric sensibility established in the new logo as well as all the highest standards of modern typeface design.
Do something small that leads to something big
When we show up in the world, the Intel identity aims to illustrate how one innovation leads to another, always connected.
Reinventing the look of Intel Inside
Our product badges have been completely reinvented, with a dramatically pared-back design. These badges continue to be a powerful way to signal trust in what’s inside.
Connecting the product portfolio
The new badge design system dynamically enables products to have differentiated identities while remaining connected to the brand through a cohesive visual language.
Propelling product identity
This refreshed visual identity system adapts to different marketing environments and increases the allure and instant recognition of product brand names.
Beyond the badge
With the evolution of the brand comes the development of a wider graphic language that enables the product identity system to champion, as well as transcend, the classic Intel badge.
A modern brand
Our simple yet iconic logo and dynamic graphic system provides both the consistency and adaptability to show up as the modern brand we are.
Do something that connects us all
When hardware, software and ideas come together, technology makes an authentic human impact and enables meaningful connections.
Wonderful in action
“Do something wonderful” inspires what we do — as well as what we help our customers do. Here are some of our latest impact stories. Proof that all you need is an idea and Intel Inside.
Making factories smarter
Wonderful is helping an automaker harness technology. Together, Audi and Intel are partnering to use edge analytics and machine learning to help Audi enhance product quality in its automated factory.
Helping doctors do more, faster
Wonderful is spotting serious health conditions in seconds instead of hours. Using Intel® Xeon® Scalable processors with built-in AI acceleration, Intel is helping revolutionize the way doctors evaluate medical images.
Our responsibility to do for the world
Our commitment to positive global impact is embedded in our purpose to create technology that enriches the lives of every person on earth.
Wonderful is $50 million for pandemic response technology
Intel is pledging an additional $50 million to combat the coronavirus through accelerating access to technology at the point of patient care, speeding scientific research and ensuring access to online learning for students.
More from Intel
“We are the catalyst for life-enriching technology that moves the world forward.”
Karen Walker, Senior Vice President and Chief Marketing Officer (CMO) at Intel, explains why Intel believes it's so important to rethink how our brand expresses itself at this moment in time.
Our brand resources
Need Intel’s new brand assets and guidelines? Use your employee or partner login to Intel’s Digital Library and search “wonderful” to download them now.
Intel shapes the future of technology
We have big ambitions and a growing sense of urgency to work with others and address world challenges no one can tackle alone.