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Five Steps to Consumerization of IT

Intel's presentation for embracing the inevitable

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Five Steps to Managing BYOD and Consumerization in the Enterprise

Are your customers ready for consumerization? The reality is they may not be. A 2011 International Data Corporation (IDC) study found that IT underestimated the number of information employees using consumer devices for work by nearly 50 percent and the use of social networks for customer communication by nearly 46 percent. Consumerization is fast becoming a permanent fixture in the enterprise environment, and organizations must act quickly to minimize risks.

By taking a proactive, user-centered approach to managing consumerization, your customers can address both employee-owned and employer-provided devices to find the right solution for their organization.

Increased Productivity for Users, Greater Security for IT
While many associate consumerization directly with Bring Your Own Device (BYOD), Intel has a broader vision. Intel defines consumerization as extending beyond devices to include the entire computing experience: The technology we use in our personal lives—applications, hardware, and even Internet services—has a distinct impact on the technology experience we expect at work.

To better align the at-home technology experience with the at-work experience, customers must rethink their approach to managing end-user computing. By adopting a user-centered strategy that keeps users productive on any device, organizations can increase employee job satisfaction and improve productivity while IT gains even greater security and control.

Read the full Five Steps to Managing BYOD and Consumerization in the Enterprise Sales Brief.

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